Consumer Insights that are reshaping Consumer Health Packaging
Consumer Insights that are reshaping Consumer Health Packaging
Innovating in the vitamins, minerals and supplements market
The health and wellness industry is booming, and for more and more people, vitamins, minerals, and supplements are part of everyday life.
That means expectations are higher than ever. Shoppers want packaging that feels trustworthy, looks great, and aligns with their values, especially when it comes to sustainability.
That’s where we come in. With years of experience in flexible packaging - like blisters, sachets, stick packs, stand-up pouches, and flow wraps - we know how to balance function, style, and sustainability. We bring fresh ideas and proven expertise to help your brand stand out, stay future-ready, and connect with consumers in a meaningful way.
On the shelf or online, we’ll help your packaging do more than just protect your product — we’ll help it tell your story.
New European Packaging Regulations: What Nutra Brands Need to Know
The Packaging and Packaging Waste Regulation (PPWR), which came into effect in February 2025 and will be applicable from August 2026, is set to revolutionize the packaging industry in the European Union. This regulation mandates that all packaging must be recyclable by 2030, and brands must incorporate a minimum amount of post-consumer recycled (PCR) content into their plastic packaging within the same timeframe. Extended Producer Responsibility (EPR) schemes will incentivize more sustainable packaging with lower fees, and by 2028, brands will need to include harmonized sorting labels to help consumers recycle correctly.
While pharma and medical packaging are mostly exempt from the PPWR for now, nutritional supplements must comply. Brands in the nutraceutical industry should start preparing now to meet these new requirements and contribute to a circular economy.
Unlock Nutraceutical Market Access with More Sustainable Packaging
Unlock Nutraceutical Market Access with More Sustainable Packaging
How Packaging Can Help Your Nutraceuticals Brand Stand Out
More sustainable packaging solutions for your supplements
More sustainable packaging solutions for your supplements
Packaging solutions designed with your nutraceutical consumer's needs in mind
More sustainable packaging for nutraceuticals - tablets, capsules, bars, liquids, powders & gels.
Sachets and stick packs for liquids, powders, and gels work great for supplements that need to be taken on the go, more frequently or in larger amounts. However, sustainability is also becoming a key concern for consumers.
The Amcor Healthcare™ High Shield Pharma Laminates portfolio is designed with carbon reduction and recyclability in mind, to make sustainable choices easier.
The latest healthcare and nutraceutical insights
Looking to innovate safe and fast?
Amcor's Simulation Services can make the journey easier
Amcor's Simulation Services can make the journey easier
First time, right solution
Fast and easy simulation of behavior means cost-effective and time-efficient pre-screening for packaging.
Accelerated speed to market
Speeding up the testing process by reducing the amount of physical trial and screening required.
Optimized production efficiency
Simulating interactions between packaging and machines results in a faster and more efficient setup.
Best-in-class product performance
Tailored settings for smooth interaction between device and material.