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Amcor Insights

Read insights from our global experts on innovations, trends and sustainability to empower your packaging decisions.

AmPrima Flowpack Pro Bakery

4 Bakery Packaging Myths That Are Holding Brands Back

August 20, 2025

Sustainability is no longer a bonus in bakery packaging; it’s a must-have. However, several persistent myths about bakery packaging can hinder real progress. Francesco Pelliccia, Segment Development Manager for Snacks & Bakery Packaging at Amcor, is here to debunk four of the most common misconceptions.

Francesco Pelliccia

Segment Development Manager EMEA

CONSUMER-CLAIMS-2025-cover-NEWS-THUMB-400x400

Packaging Sustainability in 2025: What European Consumers Really Think

July 25, 2025

Our latest research, The Sustainability Influence, explores how European consumer perceptions of more sustainable packaging have evolved in 2025. Key findings show that recyclability is not only expected — it's becoming mandatory, with 84% of shoppers looking for clear on-pack recycling instructions. The report also highlights which sustainability claims resonate most, how legislation like the...

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