Insights/What makes one protein product stand out and another get overlooked? Discover the second skin effect.

What makes one protein product stand out and another get overlooked? Discover the second skin effect.

Trends

October 28, 2025

Reading time: 0 minutes

Related regions: EMEA

Can your product afford to blend in? In today’s crowded market, freshness and appearance drive customer choice. Amcor skin packaging for meat and seafood helps prevent leaks, discoloration, and waste, keeping protein cuts fresh for longer.

SkinTite-PLUS-shopping-cart-INSIGHT-1000x638

Consumers make purchase decisions in a flash, often routinely. Research made by UK Food Standards Agency shows that the average decision time when choosing a food product is only 9–17 seconds (1).

So how can you make sure your product stands out in such a short time? Check out our infographic to discover how skin packaging for protein can make the difference.

_{1. Food Standards Agency, "Consumer responses to food labelling: A rapid evidence review." June 2023}

Ready to combine visual appeal with longer shelf life?

Connect with our meat and seafood packaging experts to discover how skin packaging can deliver on both. We're here to help you find what works best for your business.

Want to stay up to date on the latest industry trends? Sign up to receive info, invitations to webinars and updates on packaging sustainability, regulations and other topical issues.

Ask a question or book a meeting with our packaging experts to explore the right solution for your products

Rosalia Rosalinova

Senior Marketing Manager Amcor Flexibles

See Linkedin

Related Insights

Do We Still Eat with Our Eyes? The Power of Visuals in Fresh Food Perception

June 6, 2025

In an era of conscious, well-informed shoppers, one might assume purchasing decisions are based primarily on facts: price, ingredients, nutritional value. And yet, what we see continues to have a powerful influence over what we choose. The visual appeal of food and packaging shapes our perception of freshness, quality, and even taste.

See all insights