AmPrima® Recycle-Ready Packaging Solutions for meat and fish
AmPrima® recycle-ready range for meat and fish
AmPrima® is designed to be a more sustainable choice for
meat, fish and seafood brands, allowing you to achieve your sustainability
goals without compromise on performance.
AmPrima® is designed to be a more sustainable choice for
meat, fish and seafood brands, allowing you to achieve your sustainability
goals without compromise on performance.
Our AmPrima® recycle ready solutions for protein
Available in different formats and types to meet every need
Available in different formats and types to meet every need
Consumers' expectations on sustainability are growing. Are you ready?
Recyclablity is increasingly important to consumers. According to a Kantar Profiles and Mintel study conducted in 2022, 41% of processed meat consumers in Europe would be interested in meat and poultry products in 'environmentally friendly packaging'.
Meet your consumers' needs with more sustainable packaging and stand out from the crowd with AmPrima® recycle-ready packaging for fresh and processed meat, fish and seafood.
The benefits of AmPrima® for protein
Recycle-ready
Recycle-ready today in most European countries as certified by the cyclos-HTP institute, and designed according to CEFLEX guidelines for circularity.
Carbon footprint reduction
Up to 82% lower carbon footprint, based on a comparision of a standard PP tray 500um + lid vs. Flowpack Pro
Long shelf-life
AmPrima® is resistant to moisture, ensuring no impact on your product's shelf life.
Efficient Production
Ability to run on meat producers' high-speed production lines
The role of packaging for meat and fish products is complex, requiring:
• specific barriers to preserve protein products and extend shelf life
• avoid leakers
• clarity and print quality to optimize the product’s shelf appeal
AmPrima® for meat, fish and seafood is designed to be recycled in the PE and PP recycling streams, while maintaining production efficiency and protection.
Latest insights on meat, fish and seafood packaging
The future of meat packaging
June 21, 2023
Back in early 2020, brands, retailers, and the packaging industry were focused firmly on sustainability. Then as the global pandemic took hold, consumer fears around health and safety grew, leading to a preference for food packaged in containers to avoid contamination and to extend shelf-life. For a period of time, sustainability wasn’t the primary concern.
Now in 2023, inflation is a top topic...
Back in early 2020, brands, retailers, and the packaging industry were focused firmly on sustainability. Then as the global pandemic took hold, consumer fears around health and safety grew, leading to a preference for food packaged in containers to avoid contamination and to extend shelf-life. For a period of time, sustainability wasn’t the primary concern.
Now in 2023, inflation is a top topic...
Senior Marketing Manager Amcor Flexibles
Research shows 80% of Europeans have changed the way they consume meat or meat alternatives
February 18, 2022
New research conducted by Amcor reveals how the Coronavirus pandemic has changed consumer attitudes toward meat and meat alternatives across Europe.
New research conducted by Amcor reveals how the Coronavirus pandemic has changed consumer attitudes toward meat and meat alternatives across Europe.
Senior Marketing Manager Amcor Flexibles
RESEARCH: Consumer perceptions of sustainability claims
Our 2023 research reveals how European consumers’ perceptions and expectations of sustainability packaging claims have changed since 2020. Is your packaging aligned with these evolving expectations?
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