Personal Care & Cosmetic packaging - Europe

Beauty & Personal care packaging

More sustainable, convenient and innovative packaging solutions for personal care.

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Our Personal Care Range for Europe

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Discover how you can lower the carbon footprint of your personal care product by 65% with our AmPrima range

AmPrima® Recycle-Ready Solutions provide options for beauty, wellness and personal care brands who need more sustainable packaging that still offers the barrier, material stiffness, seal strength, graphics performance and fast run speeds of traditional, unrecyclable packaging.

Keep yourself up to date with our latest articles

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How European consumer views of packaging sustainability claims are changing: 2025 edition

April 23, 2025

New regulations such as the European Union's Packaging and Packaging Waste Regulation (PPWR) will move brands and retailers toward more sustainable packaging options. But does the sustainability of packaging matter as much to consumers as to regulators? After our latest round of research exploring current consumer perceptions of sustainability packaging claims in Europe, we answer this question.

Dr. Gerald Rebitzer

Vice President Sustainability Operations & Advocacy, EMEA & Asia-Pacific

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Why European Shoppers Are Falling in Love with Private Label Products

October 11, 2023

In today's bustling grocery store aisles, it's no secret that private label or own-brand products are winning over European consumers' hearts. A recent study conducted by Amcor has revealed that a whopping 70% of European shoppers regularly opt for private label products when doing their grocery shopping. What's driving this surge in popularity? It's not just about the price tag; it's a complex...

Madalina Mitru

Strategic Marketing & Value Chain Manager

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Bigger and better: 2-Liter recycle-ready stand-up pouch for Home Care products

November 21, 2024

Today’s consumers are more eco-conscious than ever, and the packaging industry is rising to the challenge! In a collaboration that pushes the boundaries of more sustainable design, we have developed with Mespack, a recycle-ready, 2-liter stand-up pouch tailored for home care essentials like liquid soaps, cleaners, and laundry detergent.

Geoffrey Gendebien

Marketing Manager Home and Personal Care

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