Personal Care & Cosmetic packaging - Europe
Beauty & Personal care packaging
More sustainable, convenient and innovative packaging solutions for personal care.
More sustainable, convenient and innovative packaging solutions for personal care.
Popular packaging options for personal care
From sachets, to wipes to recycle-ready materials
From sachets, to wipes to recycle-ready materials
Discover how you can lower the carbon footprint of your personal care product by 65% with our AmPrima range
AmPrima® Recycle-Ready Solutions provide options for beauty, wellness and personal care brands who need more sustainable packaging that still offers the barrier, material stiffness, seal strength, graphics performance and fast run speeds of traditional, unrecyclable packaging.
Keep yourself up to date with our latest articles
Refill Packaging: A Strategic Advantage for Beauty and Personal Care Brands
Packaging is playing an increasingly important role in purchase decisions, particularly in personal care and beauty. A 2025 study by McKinsey & Company shows that price and quality remain the primary drivers, but sustainability and...
Packaging is playing an increasingly important role in purchase decisions, particularly in personal care and beauty. A 2025 study by McKinsey & Company shows that price and quality remain the primary drivers, but sustainability and...
Marketing Manager Home and Personal Care
5 Eye-catching trends in beauty packaging
In the beauty industry, packaging is far more than a container — it’s the first moment of connection between a brand and the customer.
The texture of a sachet, the choice of colors, the graphic design, and even the way a pack opens all shape perception long before a product is even used. In a sector driven by aesthetics, innovation, and emotion, packaging plays a critical role in influencing...
In the beauty industry, packaging is far more than a container — it’s the first moment of connection between a brand and the customer.
The texture of a sachet, the choice of colors, the graphic design, and even the way a pack opens all shape perception long before a product is even used. In a sector driven by aesthetics, innovation, and emotion, packaging plays a critical role in influencing...
Marketing Manager Home and Personal Care
The Future Feels Fresh: the evolution of wet wipes
The global wipes industry is undergoing one of its most dynamic transformations in decades. Once a niche category defined by baby care, it’s now expanding rapidly across personal care, home cleaning, healthcare, travel, and even industrial segments.
This trend is driven by heightened hygiene awareness, evolving lifestyles, and the demand for multifunctional, convenient formats.
The global wipes industry is undergoing one of its most dynamic transformations in decades. Once a niche category defined by baby care, it’s now expanding rapidly across personal care, home cleaning, healthcare, travel, and even industrial segments.
This trend is driven by heightened hygiene awareness, evolving lifestyles, and the demand for multifunctional, convenient formats.
Marketing Manager Home and Personal Care