Insights: Retail Fragmentation

The way North American consumers shop has evolved from the traditional grocery store of years ago. There are now additional options available in every community: online/ecommerce, value/dollar stores, convenience stores, and club stores.

Each of these channels create a new layer of complexity for CPGs – understanding consumer motivations, supply chain efficiency, size of store shelves and aisles, size of backroom storage space – and it’s creating new challenges and opportunities when it comes to the packaging of your product.

So where do you start?