The study – which gathered insights from 1,693 shoppers in the UK, France, Germany and Italy – set out to understand the priorities and purchasing decisions of pet owners. These insights help brands to understand pet owners’ preferences and gain a competitive edge.

Here's the big takeaway: 76% of pet owners in Europe say that sustainability of the pet food is important to them, and 69% specifically care about the sustainability of the packaging. That means the way you package your product can have just as much impact as what’s inside.

Let’s dive into what this means for your brand — and how you can turn this growing demand for more sustainable packaging into a major advantage.

Packaging Isn’t Just Functional — It’s Strategic

Today’s consumers are looking beyond ingredients and nutrition labels. They’re also asking, “Is this good for the planet too?”

And here's the kicker: your packaging is one of the first things they notice when answering that question. If your brand isn’t communicating its sustainability efforts on the pack, you could be losing shelf appeal — both physical and digital — to brands that are.

👉 Pro tip: Make sure your sustainability messaging is simple, visible, and aligned with what your customers care about most.

📘 Want More Insights? Download the Full Booklet

We’ve just scratched the surface here. If you're serious about meeting modern pet parents where they are — and staying ahead of the competition — you’ll want to download the full booklet from Amcor. Here there is a preview:

Inside you get key findings from the research, consumer behavior insights, and actionable data to help you shape your next packaging decision. Fill the form to get the booklet now.