From protection to perception: can paper-based packaging deliver everything brands want?
Insights
Reading time: 1 minutes
In a world where sustainability increasingly influences consumer choices, paper-based packaging is stepping into the spotlight. With its natural aesthetic and potential for recyclability, paper-based packaging not only resonates with eco-conscious consumers but also helps brands distinguish themselves on crowded retail shelves. Check our eBook yo discover more about paper-based packaging.
In a world where sustainability increasingly influences consumer choices, paper-based packaging is stepping into the spotlight. With its natural aesthetic and potential for recyclability, paper-based packaging not only resonates with eco-conscious consumers but also helps brands distinguish themselves on crowded retail shelves. Check our eBook yo discover more about paper-based packaging.

The growing focus on healthier eating is driving stronger demand for foods perceived as natural, minimally processed and nutritionally beneficial. Nuts are increasingly benefiting from this shift, while sustainability expectations are also becoming more influential in purchasing decisions.
To better understand these evolving preferences, Amcor conducted a quantitative study among over 2,000 nut purchasers across 4 European countries.
In this report, you’ll discover:
• Which factors consumers prioritize most when purchasing nuts
• How sustainability claims influencing buying decisions
• If recyclability boosts purchases
• The impact of recycled content on consumer perception
• Whether shoppers are willing to pay more for more sustainable packaging solutions
Related Insights
Fiber in focus: Ilya Syshchikov on opportunities and challenges of paper-based packaging
Paper-based packaging alternatives can be a great solution for a variety of products. Consumers often perceive paper-based packaging to be a more sustainable option and easy to recycle, thanks to widespread paper collection and recycling availability. On the shelf, paper-based solutions meet consumers’ preferences for a more natural look and feel. AmFiber™ is Amcor's global portfolio of solutions...
Paper-based packaging alternatives can be a great solution for a variety of products. Consumers often perceive paper-based packaging to be a more sustainable option and easy to recycle, thanks to widespread paper collection and recycling availability. On the shelf, paper-based solutions meet consumers’ preferences for a more natural look and feel. AmFiber™ is Amcor's global portfolio of solutions...
Top questions about paper-based packaging – answered by the experts.
Paper-based packaging is gaining momentum as consumers look for packaging choices that align with their preferences. To address the key questions that come with the shift to paper, Amcor experts Daniele Basilici, Regional Product Manager, and Pieter Cools, R&D Manager, share clear, fact-based insights on everything from sealing performance and barrier protection to regulatory changes.
Paper-based packaging is gaining momentum as consumers look for packaging choices that align with their preferences. To address the key questions that come with the shift to paper, Amcor experts Daniele Basilici, Regional Product Manager, and Pieter Cools, R&D Manager, share clear, fact-based insights on everything from sealing performance and barrier protection to regulatory changes.
Paper-based packaging: beyond consumers’ perception
Among all recycling streams in Europe, paper has one of the most established and widely available systems. At the same time, consumer interest in paper-based solutions continues to grow. In fact, 63% of customers say they are taking active steps to increase their use of paper packaging*. Nils De Rybel, R&D engineer at Amcor, explains that the shift to paper is not always as straightforward as it...
Among all recycling streams in Europe, paper has one of the most established and widely available systems. At the same time, consumer interest in paper-based solutions continues to grow. In fact, 63% of customers say they are taking active steps to increase their use of paper packaging*. Nils De Rybel, R&D engineer at Amcor, explains that the shift to paper is not always as straightforward as it...