From protection to perception: can paper-based packaging deliver everything brands want?

Insights

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Related regions: EMEA

In a world where sustainability increasingly influences consumer choices, paper-based packaging is stepping into the spotlight. With its natural aesthetic and potential for recyclability, paper-based packaging not only resonates with eco-conscious consumers but also helps brands distinguish themselves on crowded retail shelves. Check our eBook yo discover more about paper-based packaging.

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The growing focus on healthier eating is driving stronger demand for foods perceived as natural, minimally processed and nutritionally beneficial. Nuts are increasingly benefiting from this shift, while sustainability expectations are also becoming more influential in purchasing decisions.

To better understand these evolving preferences, Amcor conducted a quantitative study among over 2,000 nut purchasers across 4 European countries.

In this report, you’ll discover:

• Which factors consumers prioritize most when purchasing nuts
• How sustainability claims influencing buying decisions
• If recyclability boosts purchases
• The impact of recycled content on consumer perception
• Whether shoppers are willing to pay more for more sustainable packaging solutions