From protection to perception: can paper-based packaging deliver everything brands want?
Sustainability
January 28, 2026Reading time: 1 minutes
In a world where sustainability increasingly influences consumer choices, paper-based packaging is stepping into the spotlight. With its natural aesthetic and potential for recyclability, paper-based packaging not only resonates with eco-conscious consumers but also helps brands distinguish themselves on crowded retail shelves. Check our eBook yo discover more about paper-based packaging.
In a world where sustainability increasingly influences consumer choices, paper-based packaging is stepping into the spotlight. With its natural aesthetic and potential for recyclability, paper-based packaging not only resonates with eco-conscious consumers but also helps brands distinguish themselves on crowded retail shelves. Check our eBook yo discover more about paper-based packaging.

As the packaging industry adapts to meet new regulations and the expectations of a growing number of eco-conscious consumers, understanding the real potential of paper is more important than ever. Making informed packaging decisions is essential, which is why we’ve created an ebook exploring the future of paper-based packaging and what it means for your business.
In the ebook, you’ll discover:
• What’s driving the shift to paper and what consumers think about it
• Whether paper can really deliver on its sustainability promises
• The technical functionalities and performance of paper-based packaging for sensitive products
• Amcor’s paper-based packaging solutions and how they can add value to your products
Enter your details to access the ebook and start making more informed packaging decisions today
Related Insights
Fiber in focus: Ilya Syshchikov on opportunities and challenges of paper-based packaging
April 23, 2024
Paper-based packaging alternatives can be a great solution for a variety of products. Consumers often perceive paper-based packaging to be a more sustainable option and easy to recycle, thanks to widespread paper collection and recycling availability. On the shelf, paper-based solutions meet consumers’ preferences for a more natural look and feel. AmFiber™ is Amcor's global portfolio of solutions...
Paper-based packaging alternatives can be a great solution for a variety of products. Consumers often perceive paper-based packaging to be a more sustainable option and easy to recycle, thanks to widespread paper collection and recycling availability. On the shelf, paper-based solutions meet consumers’ preferences for a more natural look and feel. AmFiber™ is Amcor's global portfolio of solutions...
Top questions about paper-based packaging – answered by the experts.
September 5, 2025
Paper-based packaging is gaining momentum as consumers look for packaging choices that align with their preferences. To address the key questions that come with the shift to paper, Amcor experts Daniele Basilici, Regional Product Manager, and Pieter Cools, R&D Manager, share clear, fact-based insights on everything from sealing performance and barrier protection to regulatory changes.
Paper-based packaging is gaining momentum as consumers look for packaging choices that align with their preferences. To address the key questions that come with the shift to paper, Amcor experts Daniele Basilici, Regional Product Manager, and Pieter Cools, R&D Manager, share clear, fact-based insights on everything from sealing performance and barrier protection to regulatory changes.
Paper-based packaging: beyond consumers’ perception
September 23, 2025
Among all recycling streams in Europe, paper has one of the most established and widely available systems. At the same time, consumer interest in paper-based solutions continues to grow. In fact, 63% of customers say they are taking active steps to increase their use of paper packaging*. Nils De Rybel, R&D engineer at Amcor, explains that the shift to paper is not always as straightforward as it...
Among all recycling streams in Europe, paper has one of the most established and widely available systems. At the same time, consumer interest in paper-based solutions continues to grow. In fact, 63% of customers say they are taking active steps to increase their use of paper packaging*. Nils De Rybel, R&D engineer at Amcor, explains that the shift to paper is not always as straightforward as it...