📽️ How Collaboration Delivered Cadbury’s Highest Recycled Content Yet, with Mondelez International
Sustainability
June 25, 2025Reading time: 1 minutes
Mondelēz International and Amcor have collaborated on a wrapper for Cadbury sharing bars in the UK and Ireland made with 80% certified recycled plastic. Now, we’ve created a video to share the story behind this achievement, the challenges along the way, and the ambition driving it forward.
Mondelēz International and Amcor have collaborated on a wrapper for Cadbury sharing bars in the UK and Ireland made with 80% certified recycled plastic. Now, we’ve created a video to share the story behind this achievement, the challenges along the way, and the ambition driving it forward.
As part of its commitment to improving packaging sustainability, Mondelēz International has taken a major step forward — launching a wrapper for Cadbury sharing bars made with 80% certified recycled plastic in the UK and Ireland, the highest recycled content used to-date in flexible Cadbury packaging. The recycled content is attributed through the mass balance approach and certified to ISCC PLUS standards.*
This innovation was made possible through close collaboration with Amcor, combining bold ambition with advanced material technologies, including AmPrima® and AmFiniti™.
In this short video, Richard Akkermans, European R&D Packaging Sustainability Manager at Mondelēz International, shares how the project came to life — and speaks about the company's broader packaging goals and the importance of working closely across the value chain to turn ambition into action, and create meaningful change in packaging.
Inspired by this story?
Discover more about AmPrima® recycle-ready solutions, as well as AmFiniti™ recycled content. Or reach out to our team to learn more about how our packaging solutions can support your sustainability goals.
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