1 in 3 shoppers care about crisp packaging’s impact – see how Amcor and Burts meet this demand
Innovation
October 16, 2025Reading time: 0 minutes
Amcor teamed up with Burts, a UK premium hand-cooked crisp maker, to introduce packaging made with 55% post-consumer recycled content using Amcor’s AmFiniti™ solution. This collaboration delivers the same great taste and protection consumers expect while significantly reducing virgin plastic use, saving around 8,000 tonnes of virgin material. The initiative reflects findings from Amcor’s latest research, confirming that today’s crisp lovers want every moment of snacking joy to be more sustainable and responsible.
Amcor teamed up with Burts, a UK premium hand-cooked crisp maker, to introduce packaging made with 55% post-consumer recycled content using Amcor’s AmFiniti™ solution. This collaboration delivers the same great taste and protection consumers expect while significantly reducing virgin plastic use, saving around 8,000 tonnes of virgin material. The initiative reflects findings from Amcor’s latest research, confirming that today’s crisp lovers want every moment of snacking joy to be more sustainable and responsible.
Snacking is becoming more thoughtful than ever before. Consumers crave pleasure more consciously, and leading brands are reimagining how indulgence can align with sustainability. Discover how Burts and Amcor are redefining what’s possible for the humble crisp bag, proving that even our favorite snacks can play a role in a more circular future.
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