Insights: 4 ways to stand out to consumers in 3 seconds
Trends
August 30, 2018Reading time: 1 minutes
Three… two… one… done. That’s the amount of time you have to grab shopper’s attention in the retail space and get them to choose your product instead of a competitor’s product. How can your brand possibly break through the clutter of the pet food aisles at the corner pet supply store or at a big box store in just three seconds?
Three… two… one… done. That’s the amount of time you have to grab shopper’s attention in the retail space and get them to choose your product instead of a competitor’s product. How can your brand possibly break through the clutter of the pet food aisles at the corner pet supply store or at a big box store in just three seconds?
Let’s dive in and explore some options.
It’s important to recognize that pet owners value their pets as members of the family so, logically, they want the best for them which includes feeding them wholesome food. This opens the door for your brand to actively communicate to consumers the premium nature and goodness of your pet food product.
Unique Print & Material Techniques
Unique print and material techniques such as matte, soft touch matte, metalized and tactile are elements you can add to your packaging that conveys a look and feel of a quality product, natural ingredients and a better for you perception.
Sense of Touch
Incorporating features that speak to the different senses sparks consumer engagement with your product. Draw them in to pick-up, touch and feel your specific package.
Personalization
Individualizing on-package messages and speaking to specific audiences creates personalization that today’s consumers are craving. Digital printing allows for easy customization or to produce smaller market launches.
Brick and Mortar & Online
Consistency With the increasing number of consumers shopping online for their pet food products, package formats designed to address the rigors of the e-commerce supply chain still need to connect and resonate with packages consumers are familiar with seeing on the store shelf. It’s key to stay easily recognizable and create continuity in brand recognition.
To learn more about our full portfolio of pet packaging print capabilities, explore our Amcor AmPlify™ finishing technologies.
Marketing Manager - Pet
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