IMPRESSIONS Custom Printed Liners for wine & spirits closures transform how brands reach consumers
Innovation
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Amcor launches IMPRESSIONS, a technology developed in collaboration with MGJ* that enables brands to customize closure liners, such as the underside of bottle caps. The CMYK colour printing technology allows brands to print anything from QR codes to colourful logos, for direct, digital engagement with consumers.
Amcor launches IMPRESSIONS, a technology developed in collaboration with MGJ* that enables brands to customize closure liners, such as the underside of bottle caps. The CMYK colour printing technology allows brands to print anything from QR codes to colourful logos, for direct, digital engagement with consumers.
The launch of IMPRESSIONS goes hand in hand with the digital evolution of the past few years. Since the COVID-19 pandemic, social media and digital experiences have become increasingly prolific, making it harder for brands to stand out. Many consumer brands, including winemakers, are looking for new ways to reach out to their customers and engage with them more directly.
After extensive consultation with its own customers, Amcor developed IMPRESSIONS , which will enable online experiences to benefit both brands and consumers. Shoppers can scan a QR code or view a logo printed on a closure liner, and gain access to further brand information or promotions according to whatever is printed.
IMPRESSIONS can play a role in the vital brand-to-consumer relationship. This simple addition of printing under a bottle cap not only enhances the customer experience, it can also pique curiosity and willingness to engage with companies outside of the ordinary buyer journey.
Printing alphanumeric or QR codes inside the closure invites consumers to engage in digital experiences, such as contests, games or giveaways. The technology can also redirect consumers to a brand's website, exclusive information, or packaging recyclability instructions, in order to inform and connect with them in more meaningful ways.
The specialist printing has a variety of applications. For wine brands, reputation is of upmost importance. The printed liner is accessible only when a customer has already bought and opened the product, which makes it a formidable traceability and authentication tool.
IMPRESSIONS will be available in Europe, North America and South America from [November 15th, 2021].
The technology is compatible with SX (equivalent to Saranex™) and Tin liners, and compatible with our STELVIN® (for wine) and STELCAP ( for spirits) aluminum closures.
*About MGJ
Global specialist producer of PE-PP foamed based liners and induction sealing solutions for caps. Recognized for its know-how built over 50 years in the market. They stand for quality seals for metal and plastic closures for wine & spirits, food, pharmaceutical, cosmetics and industrial markets.
https://www.mgj.com/en
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