VIDEO: For Château Pichon Baron, elegance comes full circle with Softgard Tin Overcaps
Trends
November 13, 2025Reading time: 2 minutes
How can a winery express deep care for the land and elegant craftsmanship? At Château Pichon Baron, in France, this commitment shines through, from the vineyard to the bottle. The estate shares how Amcor’s Softgard, a premium tin overcap made with more than 90% recycled content*, embodies its dedication to both sustainability and refined aesthetics.
How can a winery express deep care for the land and elegant craftsmanship? At Château Pichon Baron, in France, this commitment shines through, from the vineyard to the bottle. The estate shares how Amcor’s Softgard, a premium tin overcap made with more than 90% recycled content*, embodies its dedication to both sustainability and refined aesthetics.
*According to ISO 14021:2025
Click to watch the video and hear from Château Pichon Baron why they chose to transition from aluminum to tin capsules, and how they worked with Amcor every step of the way.
Château Pichon Baron: rooted in care
Château Pichon Baron is a wine estate classified as a Second Growth since 1855, and it stands among the great historic vineyards of Bordeaux. The estate is deeply committed to safeguarding the well-being of its employees and preserving its land, resources, and biodiversity. These values are reflected in the meticulous care devoted to crafting its wines and in their choice of packaging.
The touch of Softgard Tin Overcap
Amcor's Softgard tin capsule naturally conforms to the shape of each bottle, creating a flawless fit and a seamless outline.
Thanks to the excellent crimping performance of the tin material, the overcap provides a smooth texture that offers a distinctive tactile experience. The result is soft to the touch and elegant in appearance.
Through expert forming and finishing, tin overcaps can be customized using a wide variety of textures, embossing, and print effects for differentiation and style. From standard to oversized formats, each overcap reflects a careful balance of craftsmanship and aesthetic harmony.
Made with over 90% recycled tin
Since April 2024, Amcor has incorporated over 90% recycled tin into our range of premium tin overcaps. Sourced from end-of-life products, such as car radiators and ship propellers to bronze ornaments, this tin is given a second life. Once refined, it becomes a wine and spirit capsule that retains its smooth, tactile feel and maintains the highest quality standards.
This process reflects the expectations of the wine and spirits market: packaging that's made with more sustainable materials, and at the same time delivers excellent quality and aesthetic appeal on the bottle.
Hands-on support, from design to the perfect bottle
From concept to execution, the Amcor team is here to give hands-on support for your project. With dedicated experts for the wine and spirits market, our team offers solution-oriented support.
We can work with you on everything from graphic design to artwork, to color matching, to testing new solutions on your bottling lines.
Contact us to discover more
Related Insights
VIDEO: Schott Winery chooses STELVIN® ShapeArt to reflect their wine's character
October 30, 2025
How do hard rock and wine come together to create a unique experience? Recognizing that wine is as much about expression as it is about flavor, Schott Winery chose STELVIN® ShapeArt — a textured closure that unites technical precision with elegant design. Its distinctive feel echoes the personality behind Schott’s wines.
How do hard rock and wine come together to create a unique experience? Recognizing that wine is as much about expression as it is about flavor, Schott Winery chose STELVIN® ShapeArt — a textured closure that unites technical precision with elegant design. Its distinctive feel echoes the personality behind Schott’s wines.
Amcor Capsules incorporates over 90% recycled tin in its capsules for wine, spirits and sparkling foils
May 7, 2024
The strategic move - away from primary content and towards using recycled tin - helps Amcor Capsules deliver its vision for a more responsible wine and spirits packaging industry.
The strategic move - away from primary content and towards using recycled tin - helps Amcor Capsules deliver its vision for a more responsible wine and spirits packaging industry.
