Insights: How can you attack the snack?

Snacking has taken the market by storm, one protein-packed portion at a time. It’s easy to recognize that it’s more than a consumer trend – snacking is actively changing the way we look at eating occasions as we bid au revoir to the classic three square meals, and ultimately, shift how and which foods we purchase.

As we examine today’s typical shoppers, they look considerably different compared to five years ago. They’re constantly on-the-go and looking for healthy, convenient options, as well as new pairing and flavor choices. As food producers look to grow and enhance their brands, a snack product could be the golden ticket.

Diving into snacking trends, we see that 70% of U.S. adults now snack two or more times daily, as compared to only 50% in 2015. Additionally, 25% of snackers say they are too busy to eat a full meal. What may have started as a trend, now has grown into a well-known category across various channels – from traditional grocery to convenience stores, value stores, club stores and even e-commerce.

Since the snacking category has grown, and continues to grow significantly, in order to increase your market share, your snack product must hit a homerun with consumers. A combination of consumer insights, an appealing snack product and modern, eye-catching, consumer-friendly packaging can be the winning recipe that puts your brand in first place.