Amcor & Mediacor launch a refill pouch for Nana laundry and cleaning products

ZURICH, 11 July, 2025 — Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, and Mediacor, a Slovenian manufacturer of organic food, home cleaning products and laundry products, have collaborated to launch a 2-liter spouted stand-up pouch for liquid products which is recycle-ready in Italy, Germany and Austria. The new packaging solution has launched with Mediacor’s Nana brand, which offers ecological cleaning products.

Nana is the first brand to adopt Amcor’s AmPrima® 2-Liter Refill Pouch in the home and personal care sector, accelerating the shift towards lightweight, mono-material packaging that uses less plastic.

Nana has used recyclable PET bottles, made with 100% recycled material, since its inception almost a decade ago. When looking to expand their offering to include flexible large-format refill packs, Nana worked closely with Amcor to transform its filling lines, unlocking reductions in both plastic use and pack weight. By launching the AmPrima® refill pouch, Nana has reduced the plastic used to package 2-liters of product by up to 80% (1) and lowered the carbon footprint of its packaging by up to 64% compared to two blow moulded 1-liter PET bottles (2).

These reductions are calculated using Amcor’s ASSET lifecycle assessment model, which is certified by Carbon Trust.

The new Nana refill pouch is consistent with the product’s EcoLabel certification, demonstrating to consumers that the product meets stringent environmental standards.

As ecommerce is an important sales channel for the brand, Nana required a solution that was both lightweight and highly durable. The AmPrima® 2-Liter Refill Pouch is ISTA 6A certified, meaning it meets rigorous standards for durability in the ecommerce supply chain - withstanding drop tests from 1.5 metres without leaking or breaking (3). This level of resistance is essential for safe transport in an ecommerce environment.

Trivko Matovic, Head of Sales and Marketing for Mediacor, says: “It is not only what is in the product that matters, but also what it is packaged in. From the very beginning, we have used 100% recycled PET bottles, saving raw materials that would otherwise be extracted from nature anew every year. Together with Amcor, we have taken an even stronger step towards sustainability. Thanks to Amcor’s responsiveness and expertise, we have now launched 19 products in a recycle-ready refill pouch, only nine months on from our first meeting.”

Geoffrey Gendebien, Marketing Manager for Home and Personal Care at Amcor, says: “Amcor is proud to partner with pioneers such as Nana, who set the standard for more sustainable home and personal care products. We are excited to partner with both global and local businesses that are looking to future-proof their packaging, reduce their carbon footprint and align with consumer preferences.”

The Nana-branded 2-liter refillable pouch is now available to consumers in Italy, Germany, Austria and Slovenia.

Amcor’s AmPrima® 2-Liter Refill Pouch holds cyclos-HTP certification for recyclability in Italy, Germany and Austria. It can also incorporate post-consumer recycled (PCR) content, helping brands to align with the European Union’s Packaging and Packaging Waste Regulation (PPWR).

Read more about Amcor’s AmPrima® recycle-ready solutions for home and personal care products here: https://www.amcor.com/sustainability/products/amprima/emea/homeandpersonalcare

(1) Comparison between 2x1L 78g bottle vs 2L 34g pouch
(2) Based on a cradle-to-grave comparison of two 1-liter PET rigid bottles vs one 2-liters AmPrima® mono-PE pouch with assumption of 100% mechanical recycling for both packaging formats. Carbon footprint reduction is calculated using Amcor’s ASSET lifecycle assessment model, which is certified by Carbon Trust.
(3) Certified by ISTA 6A

About Amcor

Amcor is a global leader in packaging solutions for consumer and healthcare products. With industry-leading innovation capabilities, global scale and technical expertise, we help our customers grow and meet the needs of millions of consumers every day. Our teams develop responsible, more sustainable packaging in flexible and rigid formats across multiple materials. Supported by a commitment to safety, ~70,000 colleagues across ~140 countries bring our global capabilities to local customers and provide local access to global brands. Our work is guided by our purpose of elevating customers, shaping lives and protecting the future.
NYSE: AMCR; ASX: AMC www.amcor.com | LinkedIn | YouTube

About Nana

We prove that sustainability can be part of everyday choices. Nana is a team of experienced experts who have joined forces to create effective products inspired by and in collaboration with nature for household cleaning and laundry care products. Nana products contain active ingredients based on biodegradable plant oils. With Nana, every moment of cleaning becomes part of the story of the balance between human and nature.
We do not sell high-flying promises of “the whitest white” or “even purer cleanliness”. We are down-to-earth, just like the nature that inspires us. We develop, produce and sell products that work – for your home, for your health and for our planet.
Join us in creating a world where cleanliness does not burden the environment, but reflects care and respect for nature and future generations.
“We did not inherit the Earth from our parents; we borrow it from our children. Let's return to our children a clean environment and future.”
www.nana.eco | LinkedIn