UK Jazzy potato: Amcor Flexibles and Preva Produce launch a small potato with a big personality!

Preva and the Jazzy group developed distinctive pack graphics with Pam Lloyd Marketing and Amcor Flexibles is proud to be the natural partner of choice for the packaging.

"We chose Amcor's Panorama packaging for the Jazzy launch because we wanted to have a quality pack to reflect the quality of Jazzy potatoes. The paper laminate film looks and feels great, especially with the bright Jazzy branding" says Will Beeson, Director of Preva Produce.

The Jazzy new potato, which has exceptional looks and flavour, will be standing out on shelf for its first season exclusively in the Co-operative Food stores as of 1st August and is available in two formats: 500g with a distinctive red design and 1 kg with an equally distinctive green design.

Amcor Flexibles Fresh Produce division is the original and leading supplier of solutions for the fresh produce market with a dedicated team of experienced food scientists across Europe and focus on customer partnership.

About Amcor Flexibles Europe & Americas

With 69 plants in 23 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions. For more information visit www.amcor.com.
About Amcor

Amcor Limited is a global leader in responsible packaging solutions, employing more than 33,000 people worldwide, operating in 42 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange. For more information visit www.amcor.com.

About Preva Produce

Preva Produce prides itself in growing, sourcing and supplying a broad range of high quality potatoes to its partners and customers across the UK and European potato industry. With extensive produce handling, packing and storage facilities, Preva Produce is able to meet customers' requirements 365 days a year. Situated in East Anglia, Preva Produce operates from four locations across the region, which ensures maximum flexibility and coverage in this important potato producing area. For more information visit www.preva.co.uk.

For further information, please contact:

David Mayers
Sales Manager
Amcor Flexibles Europe & Americas
Fresh Produce
T: +44 7966 536394
E: david.mayers@amcor.com

Will Beeson
Director Sales & Procurement
Preva Produce
T: +44 1362 683495
E: will@preva.co.uk
Karen Quirchove
Communication Manager
Amcor Flexibles Europe & Americas
Fresh, Dairy, Capsules
T:+33 6 07 11 22 86
E:karen.quirchove@amcor.com