Tetley Canada launched new iced tea line in 16-ounce, long-neck PowerFlex™ PET bottles from Amcor

Markets & Products

October 28, 2007

Tetley Canada enters iced tea category in 16-ounce long-neck PowerFlex™ polyethylene terephthalate (PET) bottles from Amcor PET Packaging. Additionally, the four-flavorTetley Iced line is available in 64-ounce bottles, also from Amcor.

“For the past year we have been on a parallel path developing both the product formulation and evaluating bottle options. As the number one tea brand in Canada, our goal was to gain a larger presence in the cold tea segment. We wanted to develop a product that was unique. We wanted to go toward a more natural, true tea and get away from a beverage that was highly sweetened. So, it was important to find a bottle which would help us communicate that image,” explains Kurt Hatherly, channel development manager, Tetley Canada.

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