On-shelf impressions matter: Introducing Amcor Impact™ – a new generation of die-cut lidding for dairy

Amcor Flexibles understands just how important first on-shelf impressions can be! The dedicated die-cut lidding team has applied its extensive know-how to create Amcor Impact™ - a brand new design experience guaranteed to stand-out from the crowd.

"Traditionally, die-cuts have needed to be embossed over the whole surface for customer manufacturing reasons" explained Philippe Scherrer, Marketing Director, Fresh, LED, Dairy & Capsules. "With Amcor Impact™ we have changed the rules and removed the embossing to bring new benefits. Impact™ 's smooth and shiny surface is visually outstanding".

Amcor Impact™ does not only improve on-shelf stand out, it offers exactly the same excellent machinability as traditional die-cuts. "Trials conducted with some leading German customers showed them to be entirely satisfied functionally with Impact™" said Markus Strobel, Die-Cut Product Development Engineer.

With customers delighted by its on-line performance and the brand enhancing potential of this new generation of die-cut lidding, Amcor Impact™ and is ready to make an impression now!

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About Amcor Flexibles Europe & Americas
A leading supplier of die-cuts with a focus on innovation, service and customer partnership. With 68 plants in 21 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions. For more information visit www.amcor.com About Amcor
Amcor (ASX: AMC) applies art and science to create responsible packaging solutions that enhance the products people use in everyday life. With global leadership positions in flexibles and rigid plastics packaging, Amcor continually innovates to find new and better ways to protect essential products such as food, beverage, pharmaceutical, medical, personal and household goods. Headquartered in Melbourne, Australia, Amcor employs 27,000 people worldwide and has operations across 43 countries. For more information, visit www.amcor.com.

For more information, please contact:
Philippe Scherrer
Marketing Director
Amcor Flexibles Europe & Americas,
Fresh, LED, Dairy & Capsules
Tel: + 46 70 299 32 56
Email: philippe.scherrer@amcor.com Karen Quirchove
Marketing Communications Manager
Amcor Flexibles Europe & Americas
Fresh, LED, Dairy & Capsules
Tel: + 33 6 07 11 22 86
Email: karen.quirchove@amcor.com