Lucky winners with Amcor SerialCoding

On 1 July 2008 Sibirsky Bereg launched a lottery system where it invited consumers of Kirieshky snacks to find a code inside the pack and send it via SMS text message to a specified number. Alternatively the consumers could register on the internet site of Sibirsky Bereg. Every hour during 10 weeks from the launch customers had the opportunity to win an Apple iPod touch.

“Amcor SerialCoding is ideal for games and promotions like ours. This technology delivered by Amcor in Russia helped us to improve customer loyalty and allowed us to track sales and consumption in specific regions. Due to this project we were able to maintain our sales level in a period of decreasing demand for snacks,” commented Mikhail Senikov, Director of Marketing and Development at Sibirsky Bereg.

Amcor SerialCoding is not only used for product promotions but it can also protect products from counterfeiting and provides product traceability. The unique coding system can print any individual message made up of letters and/or numbers on each separate wrapper.

Kirieshky snacks are available in all leading supermarkets and food stores in Russia. Sibirsky Bereg also has a well developed distribution network in Kazakhstan, Belarus and the Ukraine and sells its products in Europe, Asia and Australia.

So watch out for serial coding in your snack packs and you could soon become a lucky winner, too!

https://www.amcor.com/products_services/Amcor_SerialCoding.html