First EasyPack for grated cheese in Eastern Europe
October 28, 2007
Polish dairy producer TMT has become the first company in Eastern European to use the innovative Amcor EasyPack2 for grated cheese.
The second generation of Amcor Flexibles’ successful patented and award winning Amcor EasyPack system provides many benefits including easy-opening, recloseability, on-shelf differentiation as well as being simple and safe for consumers to use.
Amcor EasyPack2 can be tailormade with high or medium barrier properties to suit individual products and is the perfect solution for practically all products packed on vertical or horizontal flexible MAP packaging machines.
According to Mr. Marek Szymanski, Vice President of TMT, “The market in Poland is evolving quite quickly and new type of products and packaging are becoming more and more popular.”
He added, “Consumer expectations are changing due to life style improvement and changes and we chose Amcor EasyPack2 to introduce a new type of recloseable packaging into our market place. By using this type of innovative packaging we are able to give added value to our consumers.”
Amcor EasyPack2 is supplied by Amcor Flexibles Barcelona and made from a 2-ply laminate which improves the transparency and uses fewer raw materials than the previous Amcor EasyPack.
To use Amcor EasyPack, a consumer simply peels back the air-tight flap, removes the required quantity of product, then presses the flap to close the pack again and return it to the refrigerator. The reclosing feature is provided by an adhesive strip under the flap on the outside of the pack.
“We have already received some very positive feedback concerning our new grated cheese and we are planning to launch further new products in Amcor EasyPack2” said Mr. Szymanski.
TMT was established in Poland in 1991 after the fall of the ‘Iron Curtain’ and was one of the first private companies in the food production sector. Its product portfolio today consists of block, sliced and grated cheeses as well as processed cheese and butter.
Amcor Flexibles is a leading flexible packaging supplier in Europe and a division of Amcor, one of the world's top 3 global packaging companies. The business operates 45 manufacturing plants in 18 countries in Europe and the Americas supplying a wide range of markets including food, healthcare and tobacco.
