First Commercial Launch Of Amcor NaturePlus Heat-Seal Materbi Film For Fresh Produce

Major UK retailer Sainsburys and its potato packer Greenvale are the first to commercially launch Amcor NaturePlus’ heat-seal Materbi VFFS film within the fresh produce sector on their JS SO Organic Baby Salad Potatoes, 750g. This launch is part of the environmental plan set out by Sainsbury’s in September 2006, where it vowed to change traditional packaging across its SO organic food lines to use more environmentally friendly compostable packaging.

The Amcor NaturePlus heat-seal Materbi VFFS film is manufactured from renewable materials and is fully compostable. The 40 micron co-extruded material is produced at Amcor’s extrusion site in Ilkeston in the UK and is then printed and converted at AF Ledbury – the centre of excellence for Fresh Produce packaging. This novel new extrusion offers a differential heatseal film suitable for VFFS packing of fresh produce. Conventional grades of MaterBi require impulse seals so are not suitable for the majority of VFFS vegetable pacing lines currently used by UK retail packers.

This compliments the growing range of environmental films supplied by Amcor Flexibles under the Amcor NaturePlus umbrella and enhances Amcor’s position as a leading supplier in this growing market.

Amcor Flexibles is the leading flexible packaging supplier to the fresh produce market. Part of Amcor, one of the world's top 3 global packaging companies, the business operates 45 manufacturing plants in 18 countries in Europe and the Americas supplying a wide range of markets including food, healthcare and tobacco.