Amcor EasyPack Stands Up For New Dutch Confectionery Range

Perfetti Van Melle, one of the world’s leading confectionery producers, has chosen the innovative, easy-open and recloseable, Amcor EasyPack system, from Amcor Flexibles, for the launch of its new range of sweets in The Netherlands.

‘Klene Candish Licorice’, a combination of soft candy with liquorice, is being marketed under the Klene brand, the leading and fastest growing liquorice brand in The Netherlands.

"The Amcor Easy Pack concept was chosen to reinforce the launch of this completely new range," explains David van der Lei, Group Brand Manager Klene. "The candy itself creates a different sensation, so we wanted the pack to do the same. Seduction and pack design were key in this development and we believe the Amcor EasyPack packaging reinforces the product’s message."

This stand up pouch version of the successful patented and award winning Amcor EasyPack has been produced by Amcor Flexibles Drammen of Norway. The Klene packs really stand out on the retail shelf thanks to the new upright presentation. They also have the added convenience benefits for consumers of easy opening and recloseability.

The easy-open feature of Amcor EasyPack is built into the laminate without the need to use extra material and the airtight lapseal peels away easily when pulled. EasyPacks are reclosed simply by removing a tape to expose an adhesive strip and pressing the flap back down.

With annual sales of €1.5 billion and manufacturing operations in 18 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is one of Europe’s leading flexible packaging businesses supplying a wide range of markets including confectionery, snack foods, processed foods, fresh food, beverages, healthcare and tobacco.