Amcor AquaFlexCan and ICONIQ Drinks run marathons to create a unique and new drinking experience!

ICONIQ Drinks are the proud sponsor and Official Water supplier to three major sports events in UK: the Brighton Marathon (14.04.12), Greater Manchester Marathon (29.04.12), and the Marathon of the North (06.05.12). Every refresh station had a brand new, innovative, environmentally optimized, 250ml ICONIQ Water Pouch, also known as the Amcor AquaFlexCan, which brings convenience to consumers of any age. "We are the first manufacturer in the UK to use this particular portable grab pack, which not only leads the way in ecofriendly water consumption, but is also innovative in design," said Gary Barnshaw, founder of ICONIQ Drinks and a British Master Chef.

Amcor AquaFlexCan not only combines the advantages of a portable and practical shape which is easyand fun to use, but it also offers environmental benefits: lower carbon footprint (compared to PET and glass bottles) and less waste (the weight of one Amcor AquaFlexCan pouch is only 3 g versus the 25 g of the PET Bottle).

Gary added: "For the Brighton Marathon, it meant 90 percent less landfill - the equivalent of a third of the average UK citizen's entire carbon footprint for a year - and the first marathon in the UK to use ICONIQ Drinks water pouches instead of PET water bottles. Runners at this year’s events found the top quality Scandinavian water pouches perfect to quench thirst during the run, were light to carry, were able to run with them without spilling and importantly were a non-trip hazard as once dropped they crush on impact. Thousands of runners took part in these marathons and thanks to the Amcor AquaFlexCan they enjoyed a refreshing new way of drinking water on the go!" So next time you go for a run, we invite you to enjoy a unique drinking and running experience with Amcor AquaFlexCan and the ICONIQ Water Pouch!

About Amcor Flexibles Europe & Americas

With 69 plants in 23 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is a market leader and the world's largest supplier of flexible packaging. We deliver innovative packaging solutions and provide enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions.
About Amcor

Amcor Limited is a global leader in responsible packaging solutions, employing more than 33,000 people worldwide, operating in 42 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia and is listed on the Australian Securities Exchange.
About ICONIQ Drinks

ICONIQ Drinks, healthy soft drinks that inspire consumers. All made at their factory in N. Wales ensuring ICONIQ have complete control of the manufacturing process - from ingredient sourcing to packaging - for ultimate integrity and quality control. Delicious Shlurp! milkshakes for kids lunchboxes, superb Smoove fruit smoothies for teens and young adults and naturally hydrating icoco coconut water. Refreshingly new innovation, in environmentally friendly 250ml ambient long shelf life packs, for a healthier way of life. ICONIQ Drinks is primarily focused on developing '"ICONIQ" brands but also open to potential beneficial partnerships in strategically non-competing areas. For more information visit www.iconiqdrinks.com.

For further information, please contact:
Giorgio Dini
Marketing Manager Liquid Beverages
Amcor Flexibles Europe & Americas
T: +39 02 87089449
E: Giorgio.Dini@amcor.com

David Smith
Marketing Director
ICONIQ Drinks
T: +44 (0)1244 289001
E: dsmith@iconiqdrinks.com