Nut Consumer Research: What Drives Buying Preferences Today?
Insights
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Our new consumer study, Cracking the Nut: Consumers’ Buying Preferences, explores the key factors influencing shoppers’ purchasing decisions in the nuts category, including which packaging sustainability claims can make the biggest difference at shelf level.
Our new consumer study, Cracking the Nut: Consumers’ Buying Preferences, explores the key factors influencing shoppers’ purchasing decisions in the nuts category, including which packaging sustainability claims can make the biggest difference at shelf level.
The growing focus on healthier eating is driving stronger demand for foods perceived as natural, minimally processed and nutritionally beneficial. Nuts are increasingly benefiting from this shift, while sustainability expectations are also becoming more influential in purchasing decisions.
To better understand these evolving preferences, Amcor conducted a quantitative study among over 2,000 nut purchasers across 4 European countries.
In this report, you’ll discover:
• Which factors consumers prioritize most when purchasing nuts
• How sustainability claims influencing buying decisions
• If recyclability boosts purchases
• The impact of recycled content on consumer perception
• Whether shoppers are willing to pay more for more sustainable packaging solutions
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