Aluminium containers for pet food: A fresh opportunity for your brand
Insights
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What do today’s pet owners really want from wet pet food packaging? And could aluminium trays offer brands a fresh opportunity to meet those expectations?
What do today’s pet owners really want from wet pet food packaging? And could aluminium trays offer brands a fresh opportunity to meet those expectations?
The market outlook points to growing potential for aluminium pet food packaging. According to Euromonitor, 46% of pet food buyers purchase aluminium trays, while the EMEA market is forecast to grow at a CAGR of 3.4% between 2025 and 2030.
But what do consumers think about the format, and which packaging attributes matter most to them?
To explore these questions, Amcor surveyed 2,457 wet pet food buyers across six European markets. The findings reveal what consumers value, how aluminium trays compare with metal cans on key functional benefits, and how Amcor’s Smooth Aluminium Containers perform in consumer perceptions of premium packaging.
Explore our infographic to discover the key findings and what they could mean for your pet food packaging strategy.
Are you interested into recycle-ready aluminum containers?
If you’re considering aluminum for your pet food packaging contact us and speak to Amcor’s specialists to explore how it could support your product protection, sustainability goals, and supply chain performance.
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