Amcor and Reckitt strengthen partnership through innovation

Amcor and multinational consumer goods company Reckitt recently marked a milestone in collaboration — hosting a first-of-its-kind, simultaneous innovation day event across four Latin American countries. Held in May in Brazil, Mexico, Colombia and Argentina, the hybrid event brought together teams from both companies in real time, creating a dynamic forum for exploring tailored packaging solutions and forward-looking ideas.

The goal of the event was to identify new growth opportunities supporting Reckitt’s three key priorities: productivity through packaging harmonization; sustainability; and, innovation.
Amcor mobilized cross-functional teams from Sales, Marketing, R&D and Amcor’s collaborative innovation program, Catalyst™. Together, they conducted in-depth briefings and visited Reckitt facilities in each country to understand the unique operational realities and shared challenges the company faced in the region.

“Our aim was to move beyond simply listening,” said Joaquín Savid, Global Key Accounts Director, Amcor Flexibles Latin America. “We wanted to show Reckitt that we understood their business and could respond with focused, practical innovations that speak directly to their goals.”

The single-day event was kicked off with a hybrid presentation of proposed packaging innovations, connecting teams from both companies across the region. Reckitt teams joined in person at Amcor sites — including INOVA, Amcor’s innovation center in Sao Paulo, Brazil — and remotely, with all participants given physical mock-ups to enable tactile engagement with the products and share feedback in real time.

“This first-of-its-kind simultaneous innovation day signifies a new chapter of regional collaboration, underscoring the strength of the teams, the depth of the partnership and the exciting potential for future advancements and collaboration,” said Laetitia Sanchez, Marketing Director, Amcor Flexibles Latin America.

“We are proud to have launched this event alongside Amcor — an enriching experience that provided key market insights and a clear path for sustainability while enhancing productivity,” said Ana Sofia Iniesta, Procurement Sr. Buyer — Latam Paper & Flexibles, Reckitt.

Diana Cruz, Senior Procurement Manager — Global Flexibles, Reckitt, added: “I am pleased to have taken part in this unique event, where collaboration and team spirit were truly inspiring. I look forward to building on this momentum with new ideas as we shape our path ahead in Latin America and globally.”

This event demonstrates how Amcor’s industry-leading innovation capabilities, global scale and technical expertise can help our partners grow and better serve millions of consumers every day.

Learn more about Catalyst™: North America | EMEA | Latin America

About Reckitt

Reckitt is a British multinational consumer goods company that produces health, hygiene and nutrition products through well-known brands including laundry detergent brands Vanish, Woolite and Veja.