Amcor Launches Widely Recyclable, Next Generation Private Label Party Cups
Innovation
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Evansville, November 18, 2024: Proven technology optimizes durability, grip, and comfort
Improves recyclability, supports a circular economy
Global packaging leader Amcor today announced the first domestically produced, recyclable1 polypropylene (PP) drink cups to support retailers' own brands. These innovative cups will be showcased at the Private Label Manufacturers Association's Private Label Trade Show in Chicago next week.
Developed using Amcor's proprietary Bantam™ technology, the innovative cups incorporate rigidity bands to create a durable solution that can offer an average weight reduction of 10-15%2 compared to polystyrene (PS) cups.
“As a leader in innovation, Amcor has a long history of creating more sustainable products while enhancing the consumer experience,” said Erica Colgan, Product Line Director at Amcor. “Our redesigned party cup, informed by consumer research, optimizes durability, grip, and comfort while improving3 recyclability and supporting a circular economy.”
Product Attributes
- Widely recyclable1 and food-contact safe.
- Enhanced sidewall rigidity to prevent breakage.
- Smooth contact points for lips and fingers to enhance grip and comfort.
- Clean, modern design for a superior consumer experience.
- Available in a variety of sizes ranging from 9 to 18 ounces, clear or opaque, and pack counts.
Why This is Important
A brand intelligence report conducted by Daymon reveals that over 44% of U.S. shoppers purchase more private brand products today than a year ago, and 34% plan to increase their purchases of private brands in the coming year.
As the demand for private brands grows, so does the need for innovative, sustainable packaging solutions. While many food service establishments have transitioned to recyclable cups, many plastic retail cups in the U.S. are still made from Polystyrene, one of the 11 “problematic or unnecessary materials” identified by the U.S. Plastic Pact.
As forward-thinking legislation continues to force market shifts away from PS, private brands need an alternative solution that can deliver on priority business needs and consumer expectations while ensuring sustainability improvements are economically viable.
Learn more about Amcor's Party Cups here.
About Amcor
Amcor is the global leader in developing and producing responsible consumer packaging and dispensing solutions across a variety of materials for nutrition, health, beauty and wellness categories. Our global product innovation and sustainability expertise enables us to solve packaging challenges around the world every day, producing a range of flexible packaging, rigid packaging, cartons and closures that are more sustainable, functional and appealing for our customers and their consumers. We are guided by our purpose of elevating customers, shaping lives and protecting the future. Supported by a commitment to safety, over 75,000 people generate $23 billion in annualized sales from operations that span over 400 locations in more than 40 countries. NYSE: AMCR; ASX: AMC
www.amcor.com | LinkedIn | YouTube
1 https://greenblue.org/2026/02/02/how2recycle-upgrades-pp-cups/
2 Based on internal calculations comparing the average weight of PS cups versus PP cups developed with Amcor's proprietary Bantam technology
3 Source: Community Recycling Program Acceptance Data, https://recyclingpartnership.org/recycling-data/.
Content updated March 24th, 2026