Strategic Marketing Manager

Strategic Marketing Manager – Healthcare

Healthcare Business Unit | Amcor Flexibles EMEA

Contract: Permanent
Function: Marketing & Product Management
Reports to: Senior Manager, Marketing & Product Management
Legal Entity: Amcor Group GmbH (contract issued in line with local legal requirements)

About the Role

The Strategic Marketing Manager – Healthcare plays a pivotal role in shaping the long‑term direction of Amcor’s Healthcare business across both the Medical and Pharmaceutical segments in EMEA.

This is a highly analytical, insight‑driven role designed for someone who enjoys solving complex problems, working with imperfect data, and translating market intelligence into clear strategic direction. You will act as a strategic thought partner to Sales, Product Management, and the Leadership Team, enabling informed commercial and portfolio decisions.

While this role is firmly strategic, it also requires a hands‑on mindset within a small, high‑impact marketing team, working closely with MarComms & Events on execution when needed.

Key Responsibilities

Market Intelligence & Business Insight

• Lead comprehensive market assessments across Medical and Pharma segments, including market size, growth dynamics, competitive intensity, and emerging trends.
• Develop deep understanding of customer needs, unmet demands, and future expectations.
• Monitor competitors’ strategies, offerings, and market moves in collaboration with Sales and technical teams.
• Deliver regular, high‑quality market and competitive insight updates to key stakeholders.
• Translate analysis into clear recommendations and strategic actions.

Segmentation & Strategic Planning

• Define and refine segment strategies, identifying high‑potential customer, application, and product opportunities.
• Build hypothesis‑driven strategic scenarios and business cases to support long‑term planning.
• Support prioritisation and resource allocation decisions through data‑led segmentation.

Portfolio & Value Proposition Strategy

• Support Product Management with portfolio performance insights and identification of gaps or future growth drivers.
• Contribute to the development of segment‑specific value propositions and messaging frameworks.
• Recommend portfolio evolution and innovation opportunities aligned with market needs and competitive dynamics.

Cross‑Functional Partnership

• Act as a strategic and analytical partner to Sales, Product Management, and the Healthcare Leadership Team.
• Support tactical execution when required (e.g. campaign analysis, storyline development, executive presentations).
• Collaborate across cultures, geographies, and functions within a highly matrixed organisation.

Strategic Storytelling & Communication

• Build concise, compelling PowerPoint presentations for senior leadership.
• Turn complex data and analysis into clear narratives, insights, and decisions.
• Influence alignment and decision‑making through structured, fact‑based storytelling.

Scope & Impact

• Strategic responsibility across Medical and Pharma healthcare segments.
• Individual contributor role within a small, agile marketing team.
• Influence on portfolio direction, customer value propositions, and long‑term growth strategy.
• EMEA scope, supporting flexible packaging solutions across Europe, the Middle East, and Africa.

Key Challenges

• Converting complex, fragmented data into actionable strategic insight.
• Navigating diverse regulatory, competitive, and commercial environments across healthcare segments.
• Balancing long‑term strategic thinking with near‑term business priorities.
• Managing multiple stakeholders and initiatives in a dynamic, matrix environment.

What We’re Looking For

Education & Experience

• Master’s degree in Business, Economics, Engineering, Marketing, Life Sciences, or related field.
• 2–3 years’ experience in top‑tier consulting or a highly analytical strategy role (required).
• Experience in healthcare packaging and/or healthcare end markets is a strong advantage.
• Fluent English; additional European languages (German, French, Spanish) are highly valued.

Skills & Capabilities

• Strong analytical, hypothesis‑driven problem solver.
• Advanced Excel modelling skills (market sizing, forecasting, business cases).
• Excellent PowerPoint skills with the ability to craft executive‑level narratives.
• Confident working with ambiguity and limited data.
• Strong communicator who can synthesize insights and “connect the dots.”
• Comfortable working independently while thriving in collaborative environments.
• Curious, proactive, adaptable, and energized by complexity.

Mindset & Behaviours

• High ownership and self‑starting attitude.
• Able to move seamlessly between strategic thinking and hands‑on execution.
• Team‑oriented, supportive, and flexible in a small team setting.
• Resilient and focused in a fast‑changing business context.

Leadership Expectations (Amcor Leadership Framework)

The successful candidate demonstrates:

• Strategic Mindset – Sees future possibilities and translates them into actionable strategies.
• Customer Focus – Builds strong internal and external relationships to deliver value.
• Drive for Results – Sets priorities and delivers outcomes despite ambiguity.
• Innovation & Learning – Continuously improves, seeks new ideas, and embraces feedback.
• Collaboration & Engagement – Works inclusively across teams, cultures, and geographies.