Amcor, Sea Fairy and Petino pioneer collaborative model for pet nutrition packaging
Product Development
Partnership brings packaging technology, manufacturing and brand expertise together to develop single-dose solutions for pet nutrition.
Partnership brings packaging technology, manufacturing and brand expertise together to develop single-dose solutions for pet nutrition.

ZURICH, October 13, 2026 — Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, premium pet food brand Sea Fairy and single-dose OEM specialist Petino have formed a strategic partnership to bring packaging innovation to the pet nutrition market, combining packaging technology, manufacturing capabilities and brand expertise from the start.
Amcor brought together Sea Fairy and Petino to develop a card-style, single-dose format for pet fish oil, liquid nutritional supplements and other pet nutrition products. Rather than developing packaging, manufacturing and commercialization separately, the three companies worked together to align consumer needs, packaging design, production requirements and brand objectives. Amcor contributes packaging technology and expertise; Petino has specialized single-dose manufacturing capabilities; and Sea Fairy brings its understanding of pet owners, products and market channels.
“By bringing the technology, manufacturing and brand capabilities together from the start, we can help customers move more efficiently from concept to commercial production,” said Jeff Li, commercial general manager, Food and Personal Care, Amcor Flexibles China. “This model can help Chinese brands bring packaging innovation to market and, ultimately, scale their solutions globally.”
The resulting format brings a proven packaging concept to the pet nutrition sector. Designed for one-handed use, consumers simply snap open the pack along pre-scored fold lines to access a precisely portioned dose, without scissors or additional measuring. Its lightweight, portable format is suited to travel, outdoor use and feeding on the go, while high-barrier film helps protect sensitive ingredients such as fish oil from oxidation and maintain product quality.
“Sea Fairy has long been committed to science-based pet care, delivering high-quality products through innovation. Single-dose formats are becoming a major growth driver, and packaging is the key to enhancing user experience and communicating brand quality — which is exactly why we partnered with Amcor and Petino,” said Yang Jinyu, founder and CEO of Sea Fairy. “This packaging solves multiple pain points in daily use, covers full-scenario feeding needs and combines lightweight design with convenient, precise dosing — a strong fit for modern precision pet care.”
“As a critical link in the supply chain and an OEM specializing in single-dose formats, Petino’s well-established manufacturing capabilities ensure that new products can be scaled up to stable, mass production,” said Zhang Kai, Petino pet project lead. “This partnership helps turn packaging technology into real products that reach the market, supporting long-term innovation in the pet industry.”
About Amcor
Amcor is the global leader in developing and producing responsible consumer packaging and dispensing solutions across a variety of materials for nutrition, health, beauty and wellness categories. Our global product innovation and sustainability expertise enables us to solve packaging challenges around the world every day, producing a range of flexible packaging, rigid packaging, cartons and closures that are more sustainable, functional and appealing for our customers and their consumers. We are guided by our purpose of elevating customers, shaping lives and protecting the future. Supported by a commitment to safety, over 75,000 people generate $23 billion in annualized sales from operations that span over 400 locations in more than 40 countries. NYSE: AMCR; ASX: AMC
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About Sea Fairy
In 2013, the founder of SEA FAIRY discovered by chance that pet food made with deep-sea fish ingredients could not only protect pets’ skin health and make their coats shiny, but also support brain and eye development, while benefiting heart and circulatory system functions. Driven by his love for the pet industry and sharp business insight, the founder developed a series of fish-based pet foods. He insisted on the concept of using natural, healthy, and nutritious fish ingredients to create safe pet food, advocating a lifestyle of companionship and continuously pursuing high-quality products for pet parents.
Over the past decade, the brand’s founder has believed that a true "Fish-Based Recipe" is not merely a marketing concept, but a science that pays homage to nature. From its flagship fish-based extruded food to a newly developed line of baked fish-based recipes, the brand has built a transparent, high-end R&D and production base. By opening its doors to showcase both ingredients and manufacturing, it invites shared scrutiny, steadfastly upholds authenticity, and has gradually established itself as a premium domestic pet food brand.
About Petino
Petino Biotechnology, backed by Sinno Group, is a specialized high-end pet nutrition OEM manufacturer. We focus on the R&D and production of various single-dose nutritional products, and deeply specialize in single-unit independent packaging technology. Our single-dose design eliminates the pain points of traditional bottled pet nutrition: inaccurate dosing, nutrient degradation from air exposure, and bacteria buildup after repeated opening.
Our factory is built with standardized production workshops that strictly follow food-grade standards. it runs fully automated production lines with high-precision integrated filling and sealing equipment, minimizing human contact and ensuring consistent, accurate dosing across every batch.
We provide one-stop customization services, helping pet brands launch differentiated, high-premium single-dose nutrition products and create new growth opportunities in the global pet health market.
Contact
Esmond Yan | +65 8123 3326 | esmond.yan@amcor.com