eBook: The Fetch Factor - Pet food consumer research in North America
Trends
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Related region: North America
Packaging that wins with modern pet parents
Packaging that wins with modern pet parents
There’s no doubt that more and more pet owners are acting like pet parents. And these pet parents take their role seriously.
The parental responsibility to keep four-legged family members happy and healthy is fueling shifts across the pet food market. What are these changing dynamics and how can pet food brands ensure they are finding their way into homes and tummies?
We set out to uncover the latest in what’s driving dry pet food purchases with a proprietary consumer survey. In this eBook, we’ll share the top insights and explore how packaging can unleash pet parent purchase.
