Infographic: What European consumers really think about packaging & sustainability
Insights
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What do consumers look for when they shop for "eco-friendly" packaging? Our latest research reveals how European consumers’ perceptions and expectations of sustainability packaging claims have changed from 2020 to 2023. Learn more in our infographic below.
What do consumers look for when they shop for "eco-friendly" packaging? Our latest research reveals how European consumers’ perceptions and expectations of sustainability packaging claims have changed from 2020 to 2023. Learn more in our infographic below.
In 2025 we released our latest research on consumer perceptions of sustainability packaging claims.
Read our latest findings here.
Based on a survey of over 3,000 consumers from the UK, Italy, France, Germany, Sweden and Poland, our updated consumer research shows significant changes relating to global warming concerns, consumer understanding of sustainability claims and the expectation for recyclability.
Learn more about the key findings in our easy-to-read infographic below.
Download the full research report to discover all the key insights from this latest research.
Our full report provides valuable insights into consumer perceptions of various sustainability packaging claims, helping you to align your packaging with consumer demands, and meet your sustainability goals.
Download the full research report to:
- Learn more about recyclability going from nice-to-have to must-have
- Understand the role of compostable packaging
- See how certain sustainability claims are driving purchase intent
- And more
Vice President Sustainability Operations & Advocacy, EMEA & Asia-Pacific
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