Hook more fish & seafood consumers with the right packaging
Insights
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Modern European consumers look at fish and seafood with a striking ambivalence. The category is associated with a modern and healthy lifestyle, yet at the same time they think of fish and seafood as difficult to cook and they do not want to handle it.
Modern European consumers look at fish and seafood with a striking ambivalence. The category is associated with a modern and healthy lifestyle, yet at the same time they think of fish and seafood as difficult to cook and they do not want to handle it.
Increased consumption of fish and seafood has led to a growth in consumer preference for convenient and practical methods of preparation. Fish and seafood packaging can play a key role here: showcasing the quality of your products and attracting even skeptical consumers with convenient formats that aid preparation.
Furthermore, packaging can help you prepare for new sustainability regulations (PPWR) being rolled out across Europe, and ease the mind of consumers that care about sustainability more than ever.
Let's explore the top 3 European trends for fish and seafood and how packaging can play a key role in easy cooking, as well as help educate consumers regarding sustainability. Are you ready to become a big fish in the market?
Our team of packaging experts can help you design your packaging to address market needs. Watch our webinar, in partnership with Euromonitor to understand trends shaping the fish & seafood market
