Advancing circular economy: AmFiniti™ Recycled Content for Home Care packaging

In today's consumer landscape, packaging plays a pivotal role in shaping purchase decisions. As environmental consciousness grows, consumers are increasingly drawn to more sustainable and recyclable products. Our consumer research indicates that 60% of consumers are influenced by recyclability and sustainability logos when making purchases.

Moreover, regulatory bodies are increasing requirements for packaging sustainability. The proposed EU Packaging and Packaging Waste Regulation (PPWR) will mandate that all packaging must be recycle-ready, and set targets to integrate post-consumer recycled (PCR) content into plastic packaging.

For the home care market, developing more sustainable packaging that minimizes the use of virgin plastics requires the right packaging partner with the right expertise.

That’s where Amcor’s AmFiniti™ Recycled Content solutions come in

Our AmFiniti™ portfolio provides brands and retailers like you with more sustainable packaging options to put you ahead of competitors. Our AmFiniti™ recycled content can be used in a variety of household packaging applications, including AmPrima® recycle-ready solutions.

AmFiniti™ Recyclable Content solutions help you meet consumers’ expectations with packaging that:

• Helps reduce plastic waste
• Reduces overall use of virgin resources
• Has the potential to reduce plastic tax and EPR fees
• Supports your sustainability goals

And quality? That’s assured too

We pay attention to the details, so you don’t need to worry about sacrificing packaging quality. AmFiniti™ ensures high performance and consistency with mechanically recycled content. Plus, it can run on your existing packing lines, making the switch easier than you might expect. It’s also an opportunity to enhance the aesthetics of your packaging to appeal to more shoppers than ever.

Unpack valuable advice in our eBook

Our eBook contains further insight into how you can embrace the shift to recycled content solutions in packaging, and the benefits this will bring to your business. Download it today.