Wedel’s magnesium-enriched treats in 80% paper-based packaging
Innovation
Reading time: 1 minute
Wedel and Amcor have collaborated to develop paper-based packaging for magnesium-enriched treats. Using AmFiber™ Performance Paper, this solution blends tradition with environmental responsibility and sets a benchmark in confectionery packaging.
Wedel and Amcor have collaborated to develop paper-based packaging for magnesium-enriched treats. Using AmFiber™ Performance Paper, this solution blends tradition with environmental responsibility and sets a benchmark in confectionery packaging.
E. Wedel, a beloved Polish confectionery brand with a heritage spanning over 170 years, has earned its reputation for crafting premium-quality treats enjoyed in over 50 countries around the world. Known for combining tradition and innovation, Wedel continues to evolve with its latest venture into functional foods. Its magnesium-enriched product line showcases Wedel’s responsiveness to changing consumer trends by combining delicious flavors with the added benefits of magnesium.
In line with its commitment to sustainability and innovation, Wedel partnered with Amcor to develop 80 % paper-based packaging for their functional treat that aligns with their environmental goals while preserving the quality and appeal the brand is renowned for.
Read the full story below to discover how Wedel and Amcor’s collaboration is transforming confectionery packaging.
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Sustainability matters to consumers. Our 2021 research on confectionery packaging shows this trend continues to grow each year. Our latest webinar, which is available to watch here, explores how confectionery brands can better communicate sustainability to consumers through packaging, and our experts share insights, data and recommendations.
