Infographic: Plant based alternatives, the vegan trend in dairy
Trends
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Consumers interest in dairy alternatives is an official trend, and it's growing. What are the plant-based alternatives people love the most and why do shoppers buy dairy-free products?
Consumers interest in dairy alternatives is an official trend, and it's growing. What are the plant-based alternatives people love the most and why do shoppers buy dairy-free products?

More and more people are trying dairy-free alternatives — at least some of the time. Why are more consumers opting for plant-based? What can help brands to stand out? Learn more about European consumer trends related to dairy alternatives in our infographic below:

*Estimated CAGR growth

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