STRONG & LIGHT
Next generation design shows why light is might when creating sports bottles for athletes.
The arena of elite sport is about having the strength to go further, being light enough to move faster, and beating world records in your pursuit.
Reimagining what's possible
"In 2009, PepsiCo invited Amcor to step into this arena to redesign the packaging for its sports hydration drink, Gatorade. We approached Amcor with the challenge to design and develop the lightest bottle in the world."
Elite athletes know that breaking records takes hard work, the highest level of skill and courage to forge a unique path. Amcor brought together teams from industrial design and application engineering in pursuit of the challenge to create the world's lightest bottle without compromising its strength.
The end result crossed the finish line first as the world's lightest 500 ml heat-set PET container and brought home a trophy from the industry's most prestigious awards.
REIMAGINING WHAT'S POSSIBLE
Beyond the sports arena, the Gatorade packaging has brought wins for the environment. In meeting the challenge to make the design lighter, the bottle uses less raw materials. And in striving to innovate, Amcor's research and development team created a new way to seal the containers that reduces energy consumption. The winning numbers tell a story...
reduction in green house gas emissions
reduction in raw materials
reduction in water used in production