About Amcor Innovation & Design
A diverse team with international agency experience across brand, graphic and industrial design, multimedia and engineering. We collaborate with our clients to deliver outstanding packaging solutions.
We’re all about...
Enhancing the performance of our clients’ brands through effective, integrated packaging solutions. We generate creative ideas and develop production ready concepts that harness world class know-how.
Amcor Innovation & Design - What We Do
Amcor’s Innovation & Design team has a vast portfolio of capabilities which help bring each project to life. A diverse team of specialists with extensive packaging and design industry experience ensures Amcor delivers the best in packaging design and function.
We have a vast range of innovation & design capabilities – some of these include:
- Category and market research
- Consumer insight analysis
- Brand development and strategy
- Concept sketching
- Graphic design across brand, packaging and communications
- Industrial design
- Multimedia and web design
- Packaging engineering
- Rapid prototyping (all materials)
- 3D Computer Aided Design (CAD)
- Technical illustrations
While Amcor offers end-to-end project management, from idea generation to manufacturing, we can also step in at any stage of a development process or work on any singular part of a process where our expertise is valuable.
Our Approach to Innovation
Discovering the very best in packaging design and function is our passion. In order to create unique packaging solutions for our customers, we follow a comprehensive packaging discovery process to reach a superior commercial outcome.
We partner with our customers throughout the entire Innovation & Design process – from idea generation through to manufacture.
About Amcor's Foresight Approach
An important part of developing successful packaging solutions is drawing upon local and international trends and insights. With over 300 sites located in more than 40 countries around the world, Amcor’s global footprint gives us direct access to global packaging and design trends.
This ensures the concepts we develop for our customers are truly world-class.
Amcor's Approach to Trends and Insights
Amcor’s unique approach to packaging development includes hindsight, current market and foresight analysis. We take the best in packaging structure and design from the past and present, and create packaging for the future.
This foresight process includes the following steps:
- Understand emerging local and international packaging and design trends
- Consider changing consumer needs and market dynamics
- Review category activity
- Compare similar markets globally to identify opportunities
- Review past and present packaging solutions within the market
- Create alternative designs based on successful New Product Developments
Ultimately, we strive to incorporate the best global and local trends into each new packaging product developed.