Amcor launches new global brand

Amcor announces today the launch of a new global brand.

2 February, 2010:  Coinciding with the acquisition of the Alcan Packaging assets, the global brand symbolises the creation of a new company and represents the beginning of a new era for Amcor.

Our new brand enables customers, employees and suppliers globally to recognise and connect with Amcor. Housed inside the Amcor ‘pod’ are the five core values – safety, integrity, teamwork, social responsibility and innovation - which lie at the heart of defining who we are and how we behave, and the five pillars of sustainability – environment, community, workplace, marketplace and economy - which guide our commitment to responsible packaging.

Amcor’s Managing Director and CEO, Mr Ken MacKenzie, said “The brandmark and other symbols of our new identity reflect a new and progressive organisation of people dedicated to innovation and committed to sustainability. With more than 300 sites across 43 countries, a strong, unified brand across all our operations and geographies is an important part of our future. As we grow and create industry leading benchmarks in packaging, our brand will represent and support our messages, relationships and reputation.

The new brand will be rolled out progressively over the coming months.

Further information related to our global brand can be found at www.amcor. com

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